10 Ways to Drive Traffic to your Website
It is virtually impossible to run a business that doesn't have an online presence; creating website traffic is therefore very important. Organic growth is different from paid marketing because instead of paying money for a high ranking in search results pages it relies on natural language & this means less chance of being filtered out or blocked by Google resulting in more organic traffic.
The following are 10 simple ways people can increase their online traffic:
1. Be unique in your approach, this will make you stand out from the crowd and cause people to remember your site more easily. If it's a podcast, write a blog or vlog about things that interest you in a way that's not been done before. Be interesting and useful in all of your posts, but be sincere when writing them too - the internet has no patience for fake news!
2. Make sure there is plenty of content on your site, don't add pages every week because you think you should - create a page when you have something that deserves it. This will increase your organic traffic as search engines move towards quality content rather than sheer quantity.
3. Creating a mailing list and encouraging people to sign up, this is the best way of keeping in touch with existing customers or fans but also sending out offers or information on new products. Utilize social media too, most platforms now allow users to subscribe rather than follow- so promote these posts more regularly than others!
4. Paying for website traffic may seem counterproductive after reading the first three tips, but buying targeted organic views can boost your organic traffic by showing up at the top of search results pages without compromising SEO standards set by Google and other big search engines.
5. Be social, this should come naturally if you've paid for organic views or created a mailing list, but other than that get involved with discussions on other websites and add your own comments where you can - people appreciate when others interject to help provide balance so try not to join in rows!
6. Provide seamless integration options and choose your electronic devices carefully- scrolling is preferable to clicking and tablets cause fewer problems than smartphones. Be aware of people's limitations and how they use the internet too, because there are still some older generations out there surfing the web- just like we all used to!
7. Ensure your site is mobile friendly because Google will penalize it otherwise (at the moment) and try not to block organic traffic, this is what Google will see if you don't allow it on your site.
8. Maintain a positive attitude in social media - people need to know who they're engaging with online so being 100% 'on' all the time isn't always necessary but just avoid negative posturing!
9. Be genuine in real life too, organic traffic works best when business owner's are good at talking with customers face-to-face. People want friendly advice rather than an anonymous website page so use events and demonstrations as a platform for organic growth- most shops have Facebook pages nowadays anyway so this shouldn't prove too tricky!
10. Encourage word of mouth and find influencers in your sector - this is by far the most powerful way of creating organic website traffic when people trust their friends more than a business.
Looking for organic traffic can be complicated, but by following these 10 simple steps organic growth will come naturally!