What is UX/UI Design
In website design, UX and UI are two separate but interrelated fields. With the general public, differentiating these two terms is puzzling because UX and UI designers usually work closely together.
The basic concepts of UX and UI are:
User experience (UX) design revolves around everything that customers experience on the website, including functionality, usability, branding, and design.
UX designers make sure that all of the elements above intertwine seamlessly to create the most pleasing website user experience. They deliver a website that looks good and works flawlessly to stimulate positive emotions in users while navigating.
User interface (UI) design revolves around all of the interfaces that viewers see on the website. This includes visual elements such as fonts, spacing, colour palette, and graphics, all of which support the UX designer to compose the user experience of a website.
UI designers ensure your website's accessibility, meaning that the texts and visuals will be legible and easily comprehended by the general public. They are in charge of the aesthetics of the site as well, which is critical in enhancing users' experience and users' retention.
The Difference Between UX and UI Design
A UX designer builds the "backbone" for the website to make sure that all the onsite functions work seamlessly together, focusing on information architecture and the overall experience. On the other hand, a UI designer provides logical and aesthetic visual elements to facilitate those frameworks.
Together, they design websites that have optimum usability and function to meet a particular user's needs. These professions work collaboratively with each other to deliver outstanding website performance and experience, which is vital for increasing browsing time and converting leads into clients.
Why You Need Both UX And UI For Your Website
These two elements complement each other; they are the dynamic duo! You might want to think twice if you want to choose one over the other.
Good UX, Poor UI
Imagine a website with great UX design, including smooth and cutting-edge functions.
What if the overall design looks generic and lacks luster, the colour scheme is straining to the eyes, and the buttons are difficult to locate? No matter how well-executed the UX design is, missing UI design assets will result in a poor website.
Good UI, Poor UX
A website with attractive and engaging designs can still frustrate the viewers with its poor functionality. If the website fails to deliver useful information promptly or contains noticeable roadblocks, its click-out rate will be similar to a visually-attractive website.
To compete with billions of Internet sites, you need one that has the best of both worlds: it needs to be functional yet also visually appealing. Having these two strong elements parallelly will make sure your brand establishes strong and consistent brand identity.
The Benefits Of UX/UI Design
Save Time, Money, and Resources
UX/UI designers usually work closely to create wireframes, mockups, and prototypes of the final product. Because of those early models, all stakeholders can test the product's concept, functionality, and interface before the development stage, meaning they can quickly make significant changes without losing expensive development fees.
Your company can confidently proceed to the development stage not worrying about fixing any mistake along the way, which in the long run will save you a lot of time and money.
Also, developers no longer need to spend hours coding a faulty model, which would avoid frustration in the development process.
Creating Valuable First Impressions
Most of the time, the website is the first touchpoint between potential clients with a business. It is the public face of your business, so most clients will refer your brand identity to the website. Creating a website that is strong both in functionality and visibility is crucial if you want to represent your brand professionalism and originality.
Converting Leads Into Customers
More than just a first impression, providing a pleasant browsing experience is also effective in converting leads into customers. The website that has excellent UX/UI designs makes navigating the site seamless and intriguing, which keeps the users lingering on the page. The more time spent navigating the site, the more positive emotions generated. Meaning easier and faster purchase decisions compared to poorly-designed websites.
Creating Trust from Existing Customer
A professionally designed and maintained website is not only appealing to newcomers but also to existing customers. It encourages them to navigate and come back to your website for the amazing experience, fostering a long term, loyal relationship between customers and your brand.
Investing In UX/UI Design
UX/UI design can be a significant investment. Here are a few things to consider before hiring a UX/UI designer:
- You want to scale your business and expect spikes in website traffic
- You want to create innovative websites that require a prominent development budget
Our UX/UI Design Services
Do you have a website that needs revamping? If not, do you have ideas for your brand new website? Tell us all about it!
Remember, any idea is a valuable one so if you have a rough draft in mind we will translate it into wireframes and prototypes to bring your visions to life! This will include:
- Researching users to design the website with your audience in mind.
- Designing customized web functionality, usability, visuality.
- Product wireframing and rapid prototyping to save you time, money, and resources.
- User testing to ensure the quality of the final product.
Connect with us to get started with your Website Development project!