Google Ads vs Facebook Ads? Which is Best for your Business?

Google and Facebook, the two giants of the digital ad world. Each has more than 1 billion users worldwide. It's easy to see why advertisers choose them as their prime platforms for advertising. But which one is better? Google Ads vs Facebook Ads? To answer this question we need to know what makes each platform work so well, and how they compare against each other in terms of cost and efficiency. Let's find out!

What are Google Ads?

Google Ads, or the Google adwords, is an online advertising service by Google that allows businesses to display their ads on Google's web pages and apps. These ads may appear along the top and right-hand side of Google search results pages for specific keywords related to their business or products. It has a marketplace called Google ad words where advertisers choose key terms relevant to them which will determine how much they pay when users click on it (cost per click). Every time someone clicks on one of their ads, it shows how well Google ads performed compared to other platforms available.

What are Facebook Ads?

Facebook, another big player in digital marketing arena, runs its own form of advertisements known as Facebook ads. It is an ad network that targets its users using their profile information (gender, age, location) and interests they have listed on their pages. Businesses can upload images or videos to create an ad which will appear directly on the Facebook feed for users based on the target audience. The social media giant charges advertisers each time one of their ads are clicked (cost per click).

What makes Google ads better than Facebook Ads?

Google Adwords has a high Google search engine market share, making it easier for businesses to reach out to customers through Google because just about everyone uses Google at least once in a day. Its Google adwords platform gives more control over what kind of audience will see their advert by allowing them to choose keywords relevant to their business. This way they can reduce the cost of advertising by cutting out useless clicks from irrelevant users.

What makes Facebook Ads better than Google ads?

Because Facebook has more users on its network, businesses are able to reach a wider audience through their newsfeed which is seen every day by billions of people who are connected to each other on Facebook. Many times when users share something on their feeds, it becomes viral and gets more attention than what was originally intended at first. Therefore, their daily user count will only continue to increase over time so more people will have access to your products or services without trying too hard to get them there in the future. Furthermore, because of its open platform nature, companies are given more flexibility in advertising, e.g., choosing the type of target audience they want to reach out to.

Which company has better customer service?

Although Google has a high Google search engine market share, its Google adwords platform is not available in all countries which means that businesses will need to resort to other advertising platforms if they are based outside Google's supported countries list. If you are located in one of Google's non-supported countries, signing up for their services might require some extra work on your end since Google doesn't provide direct support for people who are using it outside its primary markets. On another note, Google also seems to have more issues related to policy changes compared with Facebook where advertisers can still advertise even when there are some policy changes.

Which company has better pricing?

The Google adwords platform is divided into two main services: Google search ads (the Google ads that appear on Google searches) and display network ads (the Google ads that appears on third-party websites). Because they are already controlling the entire Google network, there is no third party involved which means they can set their own prices without having to worry about other competitors' opinions or notions about them. The price for each click on an advert ranges from $0.05 to hundreds of dollars depending on the industry you are in and the keywords people type in before clicking. Facebook advertising, however, usually offers packages related to different types of advertisements even though it charges one cost per click regardless of the advertisement's type. For example, one ad pack might include 100 clicks with a cost of $50 where another may have 10,000 clicks for $500. This way advertisers are able to choose which options suit their business best by choosing different packages at different price ranges. So in short, Google has better pricing overall because it does not limit its customers with package deals that come in random numbers unlike Facebook who will need to purchase more if they want even more reach or exposure for their ads.

Which company has better features?

Google is continuously updating its services to stay ahead of competition while providing top notch quality service to all users across the globe 24/7 without any interruptions whatsoever so Google is definitely winning this round when it comes to features. Facebook, on the other hand, has a very limited set of features compared with Google due to its much younger age as a digital advertising company. As an example, Google offers ad scheduling and Google analytics integration while Facebook does not offer any of these services which means you will need to use 3rd party tools in order to track how your ads are doing and which ones seem to perform better than others.

Which company is more reliable?

Facebook is notorious for having issues with its advertisement platform where ads fail to show up because there was either an issue with their servers or some technical problem that needed fixing because it could also be another reason why businesses' ads dont work properly sometimes such as when they choose too many target audiences or when the keywords used were not as profitable or relevant to them. However Google ads are much more reliable due to Google's more widespread use throughout the globe and its more complex network of serving advertisements on multiple platforms including Google search, Google display networks, Google shopping etc. This means if their servers go down for some reason, Google has a backup plan unlike Facebook where it would be difficult or near impossible to find another platform that offers similar features without spending an arm and a leg on advertisement costs.

Which company is better in terms of reporting?

One thing that separates Google adwords from other advertising platforms is its reporting system which allows advertisers to get valuable information about how many times people have clicked on their advert while also allowing them to see how much the click cost them. This gives Google a huge advantage over Facebook where it would be difficult to track how many people have been clicking on an advert unless the company is using a 3rd party software that may or may not come with monthly charges which can be too costly for some businesses especially those that are just starting out and who want to test the waters before fully investing all of their time, money and effort into advertising.

Final thoughts

Ads work because the search engine has accumulated years of user information, and uses it to deliver targeted ads based on what people are looking for. Do you need a new pair of shoes? Google knows which adverts to show you, whether they're for shoes, or any brand that will interest your demographic.

The same goes for Facebook; it is well known that companies pay an average of $5 per like (the price can vary depending on likes/reach), now imagine how many potential people see these pages (FB claims 1 billion users worldwide). Although Google ads have a slightly higher click rate than FB ads, Facebook still makes a lot more money from ad revenue.

Despite these facts about Google ads and Facebook ads being so different, there are some key aspects which make Google ads more favourable to small businesses. Google ads tend to bring in conversions at a much lower cost than FB ads; Google also allows you to target very narrow niches, this is great for face-niche companies.

However, it takes time and patience to build up your Google adwords account (the process can take months), whereas with FB ads the potential upside is massive but so are the chances of failure. For businesses that have large social media followings, Facebook ads are an excellent choice, they're cheap enough that many companies use them experimentally before making any major sacrifices.

If you want help with Google or Facebook ad campaigns then don't be afraid to contact us! We offer free consultations and charge reasonable rates for Google or Facebook ad campaigns.

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