Best Website Builders for Small Businesses | Kamloops Web Design Services

Are you a small business owner based out of Kamloops? Do you need to build a website but don't have the time or budget to do it yourself? There are tons of website builders out there and most of them are free! So how do you know which website builder is right for your business needs?

As a small business website owner, you have many different digital marketing needs & building a website from scratch can be far more expensive and time-consuming than most people realize. So it's no surprise that website builders are incredibly popular among the self-employed or businesses with fewer than ten employees. 

There are many benefits that come with having a website. From SEO to increased brand awareness, most businesses will benefit from having an online presence. But once your website is built, what comes next? Many website owners discover they not only need support maintaining their site, they also require help actually generating traffic and leads through their website. This is where digital marketing strategies come into play. Marketing professionals can use website analytics tools like Google Analytics to measure success by placing website conversion tracking pixels on website pages. They can then use this data to fix website problems or improve website visitor engagement by modifying website design, content, calls-to-action, and website usability.

Let's go over some of the best website builders for small businesses in terms of ease of use, features, and price so you can find the one that meets your business needs.

WordPress:  WordPress is an open source website builder that many professional digital marketers swear by. With over 25% market share , it is hard not to have heard about WordPress. Although WordPress was originally intended to be a blogging system , thanks to its "open source" nature (meaning anyone could build upon it), it has evolved into a site builder that can do much more. Many website builders including Wix, Weebly, and others use WordPress as their base website platform.

Pros:  WordPress offers great website design features and a relatively easy user interface, along with a staggering number of plugins/add-ons for website owners who want to take things a step further. It is also backed by a strong community of website experts at your disposal should you run into any website problems or need help improving website functionality . And if you already have an SEO strategy in place, your search engine rankings shouldn't change much after switching over to WordPress. 

Cons:  A possible con here is the ease of use vs difficulty involved in learning all the factors that come with website builders. So website owners who are not too tech savvy may need a little extra help to learn how to use WordPress.

Wix:  Another website builder that has been around for quite some time, Wix claims to have "over 42 million website users" which is no small number. In addition, website owners flock to Wix because it offers great website design features and a user-friendly interface even for those who aren't super tech-savvy. There's also the fact that you can drag and drop content blocks, making website building even easier.

Pros:  Aside from being easy-to-use and featuring website designs that appeal to all sorts of website visitors (especially the visually inclined), the intuitive and reliable website analytics tools integrated with website builder software enable website owners to keep track of website visitors and website traffic. 

Cons:  The main con here is the website owner's reliance on Wix's website design templates, which means you may not have total creative control over how your website looks and feels.

Squarespace: Squarespace prides itself on being a professional-grade platform for website builders that also offers all the bells and whistles associated with more beginner website platforms. It has sleek web design templates that appeal to business owners who want their websites to be functional yet aesthetically pleasing at the same time . And because its code is well optimized, website load times are much faster than those built using other site builders.

Pros:  Website analytics (and website analytics tools like Google Analytics), website design, and website usability are all top-notch. Also website load times are much better than other website builders (even if your website does get quite a few visitors). 

Cons: Squarespace can be pretty expensive, especially for website owners wanting to add more (or color schemes... and fonts... and other things).

Wrap-Up:

It's also worth mentioning that WordPress is a great website builder for websites with more than ten employees — especially ones who need eloquent website analytics and robust website functionality . That said, if you're looking for something easier and don't want to spend much money, the above website builders may be right up your alley. If you have any questions about them or want to discuss other site builders/website builders for small businesses, feel free to contact us! We are a team of professionals based out of Kamloops and our web design and development team has proven experience in working with small and medium sized businesses with needs similar to yours.