Search Engine Optimization (SEO)
What is SEO?
If you want to gain more organic traffic on your website, you need to make sure it has search engine optimization (SEO). What is SEO? It involves optimizing your website to rank higher in organic search results based on your use of keywords that relate to the content on your website. This helps your business stand out among millions of other websites, ultimately driving more leads to your page.
The Difference Between On-site and Off-site SEO
There are two types of SEO: onsite SEO and offsite SEO. Each type has equally important ranking signals, so we recommend focusing on both to maximize your results.
Onsite SEO refers to the activities within a website that influence its search ranking. A website with proper SEO has keywords, titles, headlines, content, and graphics relevant to the searches, while still maintaining a high-performing user-experience and website speed.
On the contrary, offsite SEO contains outside activities that influence a website's search ranking. Link building (having multiple pages linking back to your website) is the backbone of offsite SEO. For search engines, like Google, these backlinks increase the site's credibility so websites that have valuable link equity tend to rank higher. Offsite SEO also includes non-link-related activities, such as guest blogging or social media marketing.
How Can it Improve Your Business?
Increases Organic Website Traffic
Most Internet users rely on search engines to find products and services, and very few users have the patience or time to look through 3 or 4 pages of search results. The key to getting your business noticed quicker, is by improving your ranking on search engine results pages. Appearing on page 1, or ranked #1 is the goal of many business owners.
Optimizing your website for SEO will quickly capture new users because they are always more likely to click on higher-ranked websites, generating more organic traffic to your site.
Saves You Money
Successful SEO-optimized websites climb to the top of search results organically, meaning that search engines, like Google, don't collect an extra fee like PPC (pay-per-click) advertising campaigns do. By investing in good SEO services, you are likely to see more sustainable traffic and an increase in sustainable rankings.
"How can I find the right keywords? What are Backlinks? Where do I even start?"
SEO is a difficult skill to master because it requires a solid understanding of all of the onsite and offsites aspects to make your site appealing for search engines. The process requires a lot of hard work, but it doesn't mean you will stay at the top of the chart for good!
The Internet evolves at a rapid speed, along with new trends and techniques. New keywords are introduced every minute of the day. In order to keep your website fresh and updated for SEO, you need an SEO strategy to keep your site constantly progressing towards page one, and to keep you there! Your strategy should take into account what's trending in your niche while analyzing your website statistics as well as those of your competitors.
Our SEO Services
Do you want to gain more organic traffic to your website with SEO? Let us help you out. At Pixel Architect, we offer a free one-time SEO audit for your domain! We help you maximize the results from SEO by:
- Analyzing which SEO strategy works for your unique website
- Providing a comprehensive action plan
- Working behind the scenes to monitor and optimize your search result performance
- Sustaining your ranking
Our specialists are experienced in identifying any obstacles that are limiting your SEO performance, whether it being onsite or offsite. Sit back and let us do the hard work! Receive monthly SEO reports from us, and watch your website traffic grow!
Connect with us to get started with your SEO project!